Stoneoak Realty
Task
To position Stoneoak Realty Group as a trusted and dynamic real estate agency that specialises in helping clients buy, sell, and invest in residential and commercial properties. The agency will focus on delivering personalised services that match clients with the right properties, ensuring seamless transactions from start to finish.
Journey
Key elements of this project focused on equipping the client with a robust foundation for building their brand identity. We developed a comprehensive visual system that balances flexibility with a highly structured framework, allowing the brand to adapt seamlessly while maintaining consistency.
The overall aesthetic draws heavily from architectural principles, featuring clean lines, precise forms, and a sense of balance and order that conveys professionalism and strength. This architectural feel not only reinforces the brand’s visual identity but also aligns perfectly with its core values of precision, innovation, and reliability.
Logo Flourishes
Colour
Tone of voice
Typeface
Graphic Language
“Working with you has been an absolute game-changer for our brand. The visual system we developed together is both flexible and meticulously structured, allowing us to adapt it as we grow without losing the integrity of our brand. We were especially impressed with the architectural aesthetic your team designed. It’s clean, professional, and truly reflects the precision and quality we aim to deliver.”
David Shaw | Sales Manager
Keychain
As part of this project, and to maximise brand visibility at every stage, we developed a range of branded merchandise that was provided to clients throughout their purchasing journey.
Pen set
This included branded pens for signing documents, which clients could keep afterward, further reinforcing the brand’s presence and creating a lasting impression.
Outcome
We are proud to have partnered with Stoneoak Realty Group to elevate their brand and position them as a leading force in the real estate market. Through careful consideration and strategic design, we developed a robust and adaptable brand identity that truly reflects Stoneoak’s unique expertise in discovering high-return properties.
The new visual system, inspired by architectural precision, not only enhances the brand’s professionalism and reliability but also ensures consistency across all platforms. By creating a foundation that balances flexibility and structure, we have empowered Stoneoak to continue providing personalised, seamless services that meet the needs of their clients, now and in the future.
NAMING
MARKET RESEARCH & ANALYSIS
BRAND IDENTITY
UI/UX
