Liftlab Beauty

The home of science-led beauty
Liftlab Beauty is the ultimate destination where science takes the lead in the world of beauty. They are dedicated to providing their clientele with a truly science-led experience, combining advanced treatments with moments of indulgence.
Liftlab Beauty Sign

Task

Liftlab Beauty decided to shift their brand style and positioning to better appeal to their new target audience. Their new approach is rooted in the science behind beauty, guiding their products and services.

Journey

Collaborating with the Liftlab team, we developed a new graphic language and style for their brand.

Drawing inspiration from their history as the first nail salon with a bar, we incorporated a ‘spritz’ graphic that pays homage to their roots. Additionally, the graphic’s subtle gradient noise reflects the scientific side of skincare and symbolises the smoothing action of their treatments.

Drawing inspiration from their history as the first nail salon with a bar, we incorporated a ‘spritz’ graphic that pays homage to their roots.

Liftlab Beauty Poster
Liftlab Beuty Menu
Beauty product

Packaging

As part of future proofing the Liftlab Beauty brand, we created a series of packaging options. So that if they decided to branch out further into the product market they could do so.

beauty product

Packaging

As part of future proofing the Liftlab Beauty brand, we created a series of packaging options. So that if they decided to branch out further into the product market they could do so.



Outcome

Liftlab Beauty really is the spot to indulge in some science-led pampering. They have successfully shifted their branding and positioning to better connect with their target audience through a new approach focused on the science behind beauty.

BRAND POSITIONING

VISUAL IDENTITY

PACKAGING DESIGN

UI/UX

WEB DEVELOPMENT

SOCIAL MEDIA