Freedom Field
Task
Our client had a piece of unloved land that they weren’t utilising. They had a dream to transform it into a magical, worry-free wonderland for dogs to frolic and play in, completely anxiety-free from their humans!
To help promote this joyful space, they needed a brand that captured the spirit of their vision.
Journey
We brought three distinct, flavour-packed brands to the table. One favoured a more professional feel, the next had a sprinkle of fun and whimsy, and the last one? This was a whole lot of playfulness! By showing an array of brand possibilities this helped to spark their imagination and ultimately helped them narrow down a favoured direction.
Landing somewhere between a sprinkle and a whole lot of playfulness, together we progressively refined the final route and their design assets.
Primary Logo
Typography
Typography
Colour Palette
Visual assets
Icon style“Oh wow we love them all!! Very Impressed. All the routes had great points and features, it’s not been an easy decision.
Kerry Johns | Owner
Signage
We created a set of simple yet effective signs. As the field was split up into multiple areas this made the experience much easier navigate.
Signage
We created a set of simple yet effective signs. As the field was split up into multiple areas this made the experience much easier navigate.
Outcome
The launch of the space and brand has been well received in the local and surrounding areas. Spaces are being booked regularly and word is spreading fast within the community. Overall we have loved working on this project and it has been great to collaborate with the team at The Old Brick Kiln Freedom Field.
BRAND IDENTITY
UI/UX
SOCIAL ASSETS
ADVERTISING
