Mad or Nomad

Are we mad or just nomads?
Mad or Nomad is a motorcycle adventure company. Andy, a popular adventure motorcycle journalist and his partner Alissa ride around the world sharing their valuable experiences and knowledge with other like-minded enthusiasts.

Task

The Mad or Nomad brand was quite inconsistent across its platforms and assets. We needed to bring these assets in-line and to give a more consistent look across the current and future Mad or Nomad suite of assets.

Website

Journey

We achieved this by reviewing the brand as a whole and pinpointing areas of improvement, this created a deeper rationale and strengthened the brand going forward.

Fairground are exceptional at what they do. They provided a complete and professional service when revamping our brand and image. They carefully discussed our wants and needs, made excellent suggestions and provided a seriously impressive package that far exceeded our expectations.

Andy Davidson | Adventure Journalist

Shop

Mad or Nomad have recently opened an online shop. We helped them develop a range of apparel and brand merchandise to sell to their target motorcycle adventure audience.

Shop

Mad or Nomad have recently opened an online shop. We helped them develop a range of apparel and brand merchandise to sell to their target audience.

Shop

Mad or Nomad have recently opened an online shop. We helped them develop a range of apparel and brand merchandise to sell to their target audience.

Shop

Mad or Nomad have recently opened an online shop. We helped them develop a range of apparel and brand merchandise to sell to their target audience.



Outcome

Mad or Nomad is now a contemporary brand consistent across platforms and merchandising. The brand sets them apart from competitors and provides an engaging user experience their readers appreciate.

BRAND IDENTITY

UI/UX

PACKAGING

PRINT