Mad or Nomad
Task
The Mad or Nomad brand was quite inconsistent across its platforms and assets. We needed to bring these assets in-line and to give a more consistent look across the current and future Mad or Nomad suite of assets.
Journey
We achieved this by reviewing the brand as a whole and pinpointing areas of improvement, this created a deeper rationale and strengthened the brand going forward.
Logo Stacked
Typography
Primary Colour
Support Palette
Brand Architecture
Graphic Language
“ Fairground are exceptional at what they do. They provided a complete and professional service when revamping our brand and image. They carefully discussed our wants and needs, made excellent suggestions and provided a seriously impressive package that far exceeded our expectations.
Andy Davidson | Adventure Journalist
Shop
Mad or Nomad have recently opened an online shop. We helped them develop a range of apparel and brand merchandise to sell to their target motorcycle adventure audience.
Shop
Mad or Nomad have recently opened an online shop. We helped them develop a range of apparel and brand merchandise to sell to their target audience.
Shop
Mad or Nomad have recently opened an online shop. We helped them develop a range of apparel and brand merchandise to sell to their target audience.
Shop
Mad or Nomad have recently opened an online shop. We helped them develop a range of apparel and brand merchandise to sell to their target audience.
Outcome
Mad or Nomad is now a contemporary brand consistent across platforms and merchandising. The brand sets them apart from competitors and provides an engaging user experience their readers appreciate.
BRAND IDENTITY
UI/UX
PACKAGING
